What is joss paper?
Discover how paper can carry remembrance and symbolic offerings across different communities.
Read the introduction ↗Paper. Memory. Meaning.
A small gesture.
A deeper meaning.
Ritual paper goods rooted in Chinese folk culture.
For remembrance, reflection, and the stories we carry.
FROM JINHUA, ZHEJIANG 金华 · 浙江
01 Rooted in folk culture
02 Symbolism, thoughtfully explained
03 Respect in every gesture
The paper collection
Many forms.
One thoughtful intention.
I / 祭祀纸
Joss paper
Paper offerings & folded forms
Explore the tradition ↗II / 冥纸Symbolic notes
Hell bank notes & remembrance
Understand the symbolism ↗III / 纸艺Paper & wishes
Paper crafts & written intentions
Meet the collection ↗Explore a preview of our planned collection. Final specifications, availability and pricing will be confirmed before launch.
Our roots赤松RED PINE · JINHUA
From a place of stories.
With room for your own.
Our story begins in Jinhua, Zhejiang, a place connected with the living folk traditions of Huang Daxian, also known as Wong Tai Sin. “Red Pine” is a nod to Chisong — a name woven into that regional story.
We bring curiosity and context to ritual objects, with respect for the people and communities who give them meaning.
Read our storyA little understanding goes a long way
Tradition is a conversation.
Start with respect.
Meaning, not magic.
These objects express cultural ideas and personal intentions. No purchase promises luck, wealth, healing or protection.
Explore the meaning ↗Care comes first.
Learn the context, follow local rules, and consider a non-burning act of remembrance.
A guide to respectful use ↗